Entertaiment is something affording pleasure, diversion, or amusement. It may take the form of an agreeable occupation of the mind, such as solving a crossword puzzle; or a performance, such as a play or opera. The word is derived from the medieval Latin intertenere, with its Indo-European root ten, meaning to stretch or enlarge something. Today entertainment is available in many forms, including online content, where it has accelerated the pace of change and has demonstrated great crossover potential. Whether it’s a new film, record or social app, such as Triller and TikTok, the challenge for entrepreneurs is to create an enduring entertainment experience.
