Entertaiment is a broad cultural category characterized by its audience-centered commercial nature. It is a powerful industry that provides significant livelihoods in various sectors such as publishing, music, film and games. It has the potential to impact social discourse and create shared meaning across diverse media. Its familiar forms provide a seemingly unlimited potential for creative remix that ensures continuity and longevity of themes, images and structures. It is derived from the medieval Latin intertenere, or “to hold inside.” Its Indo-European root is ten, which means to stretch.
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