Business services are a subset of economic services that share common characteristics. Both are concerned with delivering value to customers and building service systems. In either case, the business is both the service provider and the service consumer. This article outlines the four elements of service design. Using these elements as a guide, you can design your own service system.
A service model is the process by which a firm delivers an intangible value to its customers. This value can be delivered through any interaction between a company and its target customers. For example, an airline offers services to its customers that can help them modify their flight dates or find another later flight. The airline’s services follow a service model of targeted excellence. In a world where companies can’t be everything to everyone, it is important for a company’s service model to emphasize its customers’ needs.
Service models are typically developed for business processes that support internal or external business processes. They can support IT, procurement, and other processes. However, interest in service orientation waned after the financial crisis in 2009, when concepts such as adaptability were seen as more effective approaches to responding to changes.
Four elements of service design
Service design involves a systematic approach that focuses on understanding the processes behind services and the interactions between them. It is a shared responsibility among all departments within an organization. Designing an experience that makes the user’s life easier requires a multi-disciplinary approach. In the early ’80s, Lynn Shostack coined the term “service design.”
Service design can be applied to existing and new services. It involves analyzing user needs and expectations and incorporating those into the design process. It also requires incorporating the four P’s into a business’s service design process.
Business services are non-tangible goods and services that organizations use for their operations. These services provide specialized labor and expertise to help businesses achieve their goals. Some of the most common business services include insurance, banking, warehousing, transportation, and communications. Some services may be provided by individuals or companies, while others can be provided by an outside third-party.
The design and development of business services requires a great deal of focus and creativity. These services may be provided offline or online, including website and video design. In addition, they may provide emailer design, and construction services to upgrade an existing office.